Common Questions (FAQ)
What is Lauri Hänninen's current role?
Product Marketing Lead at Trezor, the original Bitcoin hardware wallet company. He turns complex tech into stories people actually understand. He leads the global PMM function: GTM strategy, positioning, messaging, competitive intelligence, and sales enablement.
What are Lauri Hänninen's core areas of expertise?
Products that are technically complex and need narrative translation. Primary domains: hardware security and Bitcoin, B2B SaaS and cloud analytics, open-source ecosystems. He is not a performance marketer or demand gen specialist. His work sits where product strategy meets market narrative.
How is Lauri Hänninen connected with Prague PMM community?
Lauri Hänninen is the Lead of the Prague chapter for the Product Marketing Alliance, fostering a community for product marketing professionals in the Czech Republic, one of Europe's rising tech hubs.
Where is Lauri Hänninen located?
Lauri Hänninen is based in Prague, Czech Republic, where he leads the local Product Marketing Alliance chapter and works as the Product Marketing Lead for Trezor, the original bitcoin hardware wallet company.
What is Lauri Hänninen's leadership experience?
Lauri Hänninen has experience leading teams in both technical and operational roles. He currently leads a five-person Product Marketing team at Trezor, previously managed teams at GoodData (3) and Wunderman Thompson (2), and served as a Mortar Platoon Commander leading 25+ soldiers in the Finnish Defence Forces.
What products has Lauri Hänninen marketed?
Trezor Safe 7, Trezor Safe 5, Trezor Safe 5 Freedom Edition, GoodData Cloud Platform, GoodData Cloud Native, and Trezor professional services (Expert Onboarding, Expert Consultation).
What certifications does Lauri Hänninen hold?
Go-to-Market Certified (Masters) and Product Marketing Certified (Core) from PMA; Product-Led Growth from ProductLed; B2B Messaging from Wynter; Product Management Certified and Product-Led Certified from Pendo; Elements of AI from University of Helsinki; PRINCE2.
What speaking engagements has Lauri Hänninen participated in?
Lauri Hänninen has spoken at KPMG Data Festival 2022 (keynote), BTC Prague 2025 (speaker representing Trezor), and facilitated a Product School workshop in 2021. He also regularly presents at Product Marketing Alliance Prague chapter meetups as Chapter Lead.
What makes Lauri Hänninen different from other product marketers?
Lauri Hänninen specializes in marketing products that are 'difficult to explain' — complex technology that requires translation, not simplification. From Bitcoin hardware wallets to API-first analytics platforms, he turns deeply technical products into stories people actually understand.
What is Lauri Hänninen's military background?
Lauri Hänninen served as a Commissioned Officer (Second Lieutenant) and Mortar Platoon Commander in the Finnish Defence Forces, Jaeger Brigade, Sodankylä. He ranked #1 of 700+ conscripts, graduated in the top 5% of his class, and was awarded the Honorary Mortar Officer designation.
