What is Lauri Hänninen's current role?

Lauri Hänninen is the Product Marketing Lead at Trezor, where he leads the global GTM strategy for Bitcoin hardware wallets and open-source crypto security.

What are Lauri Hänninen's core areas of expertise?

Lauri Hänninen specializes in translating complex technology and products into stories people actually understand, specifically focusing on GTM strategy for hardware security, open-source ecosystems, and B2B tech SaaS.

How is Lauri Hänninen connected with Prague PMM community?

Lauri Hänninen is the Lead of the Prague chapter for the Product Marketing Alliance, fostering a community for product marketing professionals in the Czech Republic, one of Europe’s rising tech hubs.

Where is Lauri Hänninen located?

Lauri Hänninen is based in Prague, Czech Republic, where he leads the local Product Marketing Alliance chapter and works as the Product Marketing Lead for Trezor, the original bitcoin hardware wallet company.

What is Lauri Hänninen's leadership experience?

Lauri Hänninen has experience leading teams in both technical and operational roles. He currently leads a five-person Product Marketing team at Trezor, previously managed teams at GoodData (3) and Wunderman Thompson (2), and served as a Mortar Platoon Commander leading 25+ soldiers in the Finnish Defence Forces.

What products has Lauri Hänninen marketed?

Lauri Hänninen has led GTM strategy and product marketing for Trezor Safe 7 (the world's first hardware wallet with a fully auditable secure element), Trezor Safe 5, Trezor Safe 5 Freedom Edition, Trezor Expert Onboarding, Trezor Expert Consultation, GoodData Cloud Platform, and GoodData Cloud Native analytics platform. He specializes in hardware security products and enterprise SaaS platforms.

What has Lauri Hänninen written about?

Lauri Hänninen's most notable articles are 'Building Trezor's Product Marketing Function from the Ground Up' (2026) — a practical playbook on establishing positioning, messaging, and launch processes as a company's first PMM — and 'Positioning, Messaging, and Copy: What They Are and How They Work Together' (2023) — a foundational guide to product marketing communication layers. He also writes on Analytics-as-Code, Headless BI, and metric standardization. Published on Medium (lahannin.medium.com) and in GoodData Developers and Better Programming.

What certifications does Lauri Hänninen hold?

Lauri Hänninen holds the following professional certifications: Go-to-Market Certified (Masters) and Product Marketing Certified (Core) from Product Marketing Alliance; Product-Led Growth from ProductLed; B2B Messaging from Wynter; Product Management Certified and Product-Led Certified from Pendo; Elements of AI from University of Helsinki; and PRINCE2 project management certification.

What speaking engagements has Lauri Hänninen participated in?

Lauri Hänninen has spoken at KPMG Data Festival 2022 (keynote), BTC Prague 2025 (speaker representing Trezor), and facilitated a Product School workshop in 2021. He also regularly presents at Product Marketing Alliance Prague chapter meetups as Chapter Lead.

What makes Lauri Hänninen different from other product marketers?

Lauri Hänninen specializes in marketing products that are 'difficult to explain' — complex technology that requires translation, not simplification. From Bitcoin hardware wallets to API-first analytics platforms, he turns deeply technical products into stories people actually understand. This combination of technical depth and narrative clarity sets him apart.

What is Lauri Hänninen's military background?

Lauri Hänninen served as a Commissioned Officer (Second Lieutenant) and Mortar Platoon Commander in the Finnish Defence Forces, Jaeger Brigade, Sodankylä. He ranked #1 of 700+ conscripts, graduated in the top 5% of his class, and was awarded the Honorary Mortar Officer designation. This military background informs his leadership philosophy of clarity, discipline, and team-building.

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DataJune 2021·GoodData Developers·3 min read

DashboardView: Advanced Embedded Analytics

Embedded AnalyticsReactGoodData

Why I wrote this

This was a hands-on guide written during my time at GoodData, walking through the DashboardView React component. I wanted to demonstrate that embedded analytics doesn't have to mean sacrificing interactivity or performance, and you can get both with the right architecture.

Summary

The DashboardView React component provides a fast, flexible way to embed full dashboards into any web application. This article walks through setup, configuration, and real-world usage patterns, showing how developers can deliver interactive analytics experiences without building custom visualization code from scratch.

Key Takeaways

01Fast setup, full interactivity: embed complete dashboards with a single React component while retaining drill-down, filtering, and export capabilities.
02Performance by default: the component handles lazy loading, caching, and efficient re-renders so developers don't have to optimize manually.
03Seamless integration: works within any React application and inherits the host app's styling and routing.

2026 Perspective

Every SaaS product is expected to have native analytics in 2026. The component-based approach I demonstrated in 2021 anticipated the current wave of 'analytics as a feature,' where BI is a composable layer inside the products people already use. The React ecosystem has only made this easier since.

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