Collected Thoughts
Thoughts on product marketing, technology, crypto, and everything in between.
B2B and B2C product marketing are not the same job
From B2B analytics to a B2C hardware: how buyers, timelines, and storytelling completely change for product marketing.
The founding PMM's first deliverable isn't a positioning doc
I joined Trezor as their first product marketer. Nobody knew what I was. The most important thing I shipped in year one wasn't a doc.
ABC of product marketing: positioning, messaging, and copy explained
Understand how positioning, messaging, and copy connect to create impactful product marketing. A practical guide to the three layers every PMM must master.
Headless BI: Metric Standardization in Action
See how various data tools access a headless BI platform to consume the same metrics and achieve consistent results, eliminating metric drift across teams.
Analytics as Code: Managing analytics solutions like any other software
Turn your analytics into easy-to-manage, reusable code by applying software development best practices like version control, CI/CD, and modular design.
Danger Zone: Inconsistent metrics at work
If we can't trust our metrics, we can't trust our data. Why metric standardization is critical to avoiding the danger zone of inconsistent analytics.