Blog Articles
Collected thoughts on product marketing, technology, crypto, and everything in between.
What SaaS product marketers get wrong about hardware
Five months before launch, the hardware team asked where my final messaging was. I didn't have it. In SaaS, I wouldn't have started it.
Product marketing exists when the story works without you in the room
If you got hit by a bus on Tuesday, would your story survive without you on Wednesday? That's the test of product marketing that matters.
B2B and B2C product marketing are not the same job
From B2B analytics to a B2C hardware: how buyers, timelines, and storytelling completely change for product marketing.
The founding PMM's first deliverable isn't a positioning doc
I joined Trezor as their first product marketer. Nobody knew what I was. The most important thing I shipped in year one wasn't a doc.
ABC of product marketing: positioning, messaging, and copy explained
Understand how positioning, messaging, and copy connect to create impactful product marketing. A practical guide to the three layers every PMM must master.
Headless BI: Metric Standardization in Action
See how various data tools access a headless BI platform to consume the same metrics and achieve consistent results, eliminating metric drift across teams.
Analytics as Code: Managing analytics solutions like any other software
Turn your analytics into easy-to-manage, reusable code by applying software development best practices like version control, CI/CD, and modular design.
Danger Zone: Inconsistent metrics at work
If we can't trust our metrics, we can't trust our data. Why metric standardization is critical to avoiding the danger zone of inconsistent analytics.