Writing · 10 articles
Articles
Long-form writing on product marketing, data, and hardware.
The Founding PMM's First Deliverable Isn't a Positioning Doc
I joined Trezor as their first product marketer. Nobody knew what I was. The most important thing I shipped in year one wasn't a doc.
What Is Analytics as Code?↗
Analytics as code applies version control, CI/CD, and code review to analytics workflows — making them agile, testable, and scalable like any software.
ABC of Product Marketing: Positioning, Messaging, and Copy Explained
Understand how positioning, messaging, and copy connect to create impactful product marketing. A practical guide to the three layers every PMM must master.
Headless BI: Metric Standardization in Action
See how various data tools access a headless BI platform to consume the same metrics and achieve consistent results, eliminating metric drift across teams.
Analytics as Code: Managing Analytics Solutions Like Any Other Software
Turn your analytics into easy-to-manage, reusable code by applying software development best practices like version control, CI/CD, and modular design.
Danger Zone: Inconsistent Metrics at Work
If we can't trust our metrics, we can't trust our data. Why metric standardization is critical to avoiding the danger zone of inconsistent analytics.
Headless BI x Data Lakehouse↗
Replace cumbersome data pipelines by decoupling analytics from the presentation layer. Serve consistent metrics to every data consumer from one source.
DashboardView: Advanced Embedded Analytics↗
How the DashboardView React component enables powerful embedded analytics with easy setup, strong performance, and full interactivity in web applications.
Build a Headless BI Stack on Top of PostgreSQL↗
Integrate PostgreSQL with GoodData to build powerful headless BI applications. A practical, hands-on guide using one of the most popular open-source databases.
Embedded Analytics: GD.UI with a Product Marketer↗
GoodData.UI delivers a seamless and flexible embedded analytics experience — accessible enough for a product marketer to build with, not just engineers.