Blog Articles
Collected thoughts on product marketing, technology, crypto, and everything in between.
The product marketing case against fear-based marketing
A few months ago I killed a homepage headline that said "Your crypto is a target." It would have converted. Here's why we didn't ship it.
How product marketing works when your product secures real wealth
I opened the onboarding flow with my red pen ready. The product team told me what those screens had cost people to learn. I put the pen away.
Product marketing exists when the story works without you in the room
If you got hit by a bus on Tuesday, would your story survive without you on Wednesday? That's the test of product marketing that matters.
What SaaS product marketers get wrong about hardware
Five months before launch, the hardware team asked where my final messaging was. I didn't have it. In SaaS, I wouldn't have started it.
B2B and B2C product marketing are not the same job
From B2B analytics to a B2C hardware: how buyers, timelines, and storytelling completely change for product marketing.
The founding PMM's first deliverable isn't a positioning doc
I joined Trezor as their first product marketer. Nobody knew what I was. The most important thing I shipped in year one wasn't a doc.
ABC of product marketing: positioning, messaging, and copy explained
Understand how positioning, messaging, and copy connect to create impactful product marketing. A practical guide to the three layers every PMM must master.